GENESIS: THE BIRTH OF THE IDEA eKranium was conceived when the founder observed deficiencies in professional management programs and their limitations to respond to global business and industry changes. Modern technologies were not effectively used to provide appropriate knowledge to working professionals when they most needed it. Our founder felt innovative technologies and software advances provided opportunities to develop a new model that would provide working professionals with practical knowledge on-demand. Extensive research was conducted regarding learning methodologies, computer-based content delivery models and human brain processing techniques. Studies were conducted on the future knowledge needs of business organizations. A new professional learning model, "eKubelets"™, evolved. eKubelets integrate multimedia capabilities with creative content writing to enhance the participants' learning experiences, retention and recall.